"Value based pricing uses buyers' perception of value, not the seller's cost, and the key to pricing." (Kotler, Marketing: An Introduction Ch, 9 pg. 260)
Acting is Learning - Biological Needs
16 years ago
Tuesday, December 16, 2008
A Value-based Pricing Idea...
One idea that my company has in addition to making our eCook virtual cookbook application ad-supported, is to include some sort of donation system. This would classify the product as donationware. Additionally, users would have the option of giving money to the company in response to a recipe that they enjoyed, as well as other features. This idea follows the concept of value-based pricing.
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