Finally a Cookbook for the Digital Lifestyle...

My Cookbook offers a modern and innovative "new-school" way of finding and using recipes. People today h get their weather, music, news,and other daily information all instantly from their everyday electronic gadgets and devices. So, why not add recipes to that list? I aim to bring the old-fashioned joy of cooking from a cookbook into the lives of those who have fully adapted to the millennial lifestyle of today.

Tuesday, December 16, 2008

The Novelty of the eCook

The cookbook that my company is developing (The eCook) can be classified as a new product. The eCook provides a novel and innovative approach to the old-fashioned cookbook of the past. With the eCook, users can interact with recipes or cooking tips in the same way that they would go about surfing the web or interacting with their web-enabled devices.


"A new product is a good, service, or idea that is perceived by some potential customers as new." (Kotler, Marketing: An Introduction Ch. 5 pg. 148)
Posted by at
Labels: ,

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)