The Test Marketing Stage of the eCook

To get on with the test marketing stage of my product, I have released a beta version of the eCook cookbook for prospective users and potential customers to either download to their desktop or simply use directly from this blog. The purpose is for them to try it out and report feedback about it. So far, anyone is open to become a beta-tester for my product.

"Test Marketing: the stage of new-product development in which the product and marketing program are tested in realistic market settings." (Kotler, Marketing: An Introduction, Ch. 8 pg. 240)

eCook's Product Development

On our blog, you can find a web-based concept demo of the eCook cookbook that will eventually be available for download. When necessary, we will hire a team of programmers, graphic artists, and designers to develop and port the official and complete application for use on various electronic devices.

"So far, for many new-product concepts, the product may have existed only as a word description, a drawing, or perhaps a crude mock-up. If the product concept passes the business test, it moves into product development." (Kotler, Marketing: An Introduction, Ch. 8 pg. 239)