Finally a Cookbook for the Digital Lifestyle...

My Cookbook offers a modern and innovative "new-school" way of finding and using recipes. People today h get their weather, music, news,and other daily information all instantly from their everyday electronic gadgets and devices. So, why not add recipes to that list? I aim to bring the old-fashioned joy of cooking from a cookbook into the lives of those who have fully adapted to the millennial lifestyle of today.

"[A company] must decide how it will differentiate its market offereing for each targeted segment and what positions it wants to occupy in those segments. A product's position is the place the product occupies, relative to competitors' products, in consumers' mind. Marketers want to develop unique market positions for their products." (Kotler, Marketing: An Introduction, Ch. 2 pg. 49)

Our Market-Oriented Mission Statement

We provide anyone and everyone with instant access to a global network of user-generated meal ideas to satisfy their everyday cravings.

"Some companies define their missions myopically in product or technology terms. But mission statements should be market oriented and defined in terms of customer needs. Products and technologies eventually become outdated, but basic market needs may last forever." (Kotler, Marketing: An Introduction, Ch. 2 pg. 39)