Finally a Cookbook for the Digital Lifestyle...

My Cookbook offers a modern and innovative "new-school" way of finding and using recipes. People today h get their weather, music, news,and other daily information all instantly from their everyday electronic gadgets and devices. So, why not add recipes to that list? I aim to bring the old-fashioned joy of cooking from a cookbook into the lives of those who have fully adapted to the millennial lifestyle of today.

"[A company] must decide how it will differentiate its market offereing for each targeted segment and what positions it wants to occupy in those segments. A product's position is the place the product occupies, relative to competitors' products, in consumers' mind. Marketers want to develop unique market positions for their products." (Kotler, Marketing: An Introduction, Ch. 2 pg. 49)