The Novelty of the eCook

The cookbook that my company is developing (The eCook) can be classified as a new product. The eCook provides a novel and innovative approach to the old-fashioned cookbook of the past. With the eCook, users can interact with recipes or cooking tips in the same way that they would go about surfing the web or interacting with their web-enabled devices.

"A new product is a good, service, or idea that is perceived by some potential customers as new." (Kotler, Marketing: An Introduction Ch. 5 pg. 148)

My Company's Business Buyer Behavior

Our company's business buyer behavior will consist primarily of paying for programmers, graphic artists, and designers as well as the software programs and other tools that they will need in order to develop and maintain the cookbook.

"Business buyer behavior refers to the buying behavior of the organizations that buy goods and services for use in the production of other products and services that are sod, rented, or supplied to others." (Kotler, Marketing: An Introduction, Ch. 5 pg. 150)