The Old Marketing Strategy...

Our company had originally wanted only teens and college students who lived independently and and wanted to learn to cook for themselves. This was example of niche marketing. However, we later realized how useful our product could be to other groups of people as well.

"Concentrated (niche) marketinng: A market-coverage strategy in which a firm goes after a large share of one or a few segments or niches." (Kotler, Marketing: An Introduction, Ch.6 pg. 178)