Finally a Cookbook for the Digital Lifestyle...

My Cookbook offers a modern and innovative "new-school" way of finding and using recipes. People today h get their weather, music, news,and other daily information all instantly from their everyday electronic gadgets and devices. So, why not add recipes to that list? I aim to bring the old-fashioned joy of cooking from a cookbook into the lives of those who have fully adapted to the millennial lifestyle of today.
Showing posts with label Branding. Show all posts
Showing posts with label Branding. Show all posts

Tuesday, December 16, 2008

My company's brand name:

eCook

"A brand is a name, term, sign, symbol, or design, or a combination of these, that identifies the maker or seller of a product or service." (Kotler, Marketing: An Introduction, Ch. 7 pg. 206)

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