Finally a Cookbook for the Digital Lifestyle...

My Cookbook offers a modern and innovative "new-school" way of finding and using recipes. People today h get their weather, music, news,and other daily information all instantly from their everyday electronic gadgets and devices. So, why not add recipes to that list? I aim to bring the old-fashioned joy of cooking from a cookbook into the lives of those who have fully adapted to the millennial lifestyle of today.

Tuesday, December 16, 2008

My company's brand name:

eCook

"A brand is a name, term, sign, symbol, or design, or a combination of these, that identifies the maker or seller of a product or service." (Kotler, Marketing: An Introduction, Ch. 7 pg. 206)

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