How we Plan to Establish Our Company's Value

Our cookbook will offer more than just recipes - the customer who buys our cookbook will be able to network with others, share cooking tips & recipes, rank the top contributors, and create a profile to contribute their own recipes to the vast, electronic cookbook database. They will enjoy an entirely unique recipe-digging experience that goes that folows in the footsteps of the online social networking phenomenon.

"Today, as products and services become more commoditized, many companies are moving to a new level in creating value for their customers. To differentiate their offers, beyond simply making products and delivering services, they are creating and managing customer experiences with their brands or company." (Kotler, Marketing: An Introduction, Ch. 7 pg. 199)