Going the Good-Value Route...

Another pricing option for our eCook cookbook would be to follow the good-value pricing concept. One one specific option would be to simply charge the user a small, one-time fee to download the cookbook application. Another would be to charge a monthly or annual subscription fee in order to use the services provided by the downloaded application. Or we could combine the two options and charge the user a subscription fee on top of an up-front fee to download the application.

"More and more, marketers have adopted god-value pricing strategies - offering just the right amount of quality and good service at a fair price." (Kotler, Marketing: An Introduction Ch, 9 pg. 261)