eCook's Product Development

On our blog, you can find a web-based concept demo of the eCook cookbook that will eventually be available for download. When necessary, we will hire a team of programmers, graphic artists, and designers to develop and port the official and complete application for use on various electronic devices.

"So far, for many new-product concepts, the product may have existed only as a word description, a drawing, or perhaps a crude mock-up. If the product concept passes the business test, it moves into product development." (Kotler, Marketing: An Introduction, Ch. 8 pg. 239)