The fact that my eCook cookbook is uniquely digital, web-enabled, and can be accessed from any web-enabled device causes my product to fit right into the current technological environment, especially since it works similar to the popular online social networking webisites & communities such as MySpace and Facebook.

"Technological Environment: Forces that create new technologies, creating new product and market opportunities." (Kotler, Marketing: An Introduction, Ch. 3 pg. 81)

My Company's Marketing Environment

My company's microenvironment would consist of my product's users, other cookbooks & cooking blogs, the user's devices (with which they will be using my product), and my employees.

My company's macroenvironment would include things such as demographic (the personal tastes and lifestyles of my product's users based on age, social standing, ethnicity, etc.), economy (the various financial standings of my product's users, as well as the national and global economic environment), and geographic location (tastes and lifestyles of people based on where in the world they live).

"A company's marketing environment consists of the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers." (Kotler, Marketing: An Introduction, Ch. 3 pg. 65)