"Concentrated (niche) marketinng: A market-coverage strategy in which a firm goes after a large share of one or a few segments or niches." (Kotler, Marketing: An Introduction, Ch.6 pg. 178)
Acting is Learning - Biological Needs
15 years ago
Tuesday, December 16, 2008
The Old Marketing Strategy...
Our company had originally wanted only teens and college students who lived independently and and wanted to learn to cook for themselves. This was example of niche marketing. However, we later realized how useful our product could be to other groups of people as well.
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Offering the product to a broader audience will help you achieve the goals you have set for your product. While college students and younger adults will value this product so will adults and many others. Altering and adding change to your product will get you where you are trying to be.
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