The eCook has an Undifferentiated Market

Our company will use a mass-marketing strategy to reach our consumers. The reason why is because almost everyone today owns some sort of electronic device such as a cell phone, portable media player, or a laptop among plenty of others. People own these things regardless of their age, gender, or demographic.

"Using an undifferentiated marketing strategy, a firm might decide to ignore market segment differences and target the whole market with one offer. This mass-marketing strategy focuses on what is common in the needs of consumers rather than on what is different. The company designs a product and a marketing program that will appeal to the largest number of buyers." (Kotler, Marketing: An Introduction, Ch. 6 pg.177)