Finally a Cookbook for the Digital Lifestyle...

My Cookbook offers a modern and innovative "new-school" way of finding and using recipes. People today h get their weather, music, news,and other daily information all instantly from their everyday electronic gadgets and devices. So, why not add recipes to that list? I aim to bring the old-fashioned joy of cooking from a cookbook into the lives of those who have fully adapted to the millennial lifestyle of today.

Tuesday, December 16, 2008

The Test Marketing Stage of the eCook

To get on with the test marketing stage of my product, I have released a beta version of the eCook cookbook for prospective users and potential customers to either download to their desktop or simply use directly from this blog. The purpose is for them to try it out and report feedback about it. So far, anyone is open to become a beta-tester for my product.


"Test Marketing: the stage of new-product development in which the product and marketing program are tested in realistic market settings." (Kotler, Marketing: An Introduction, Ch. 8 pg. 240)
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