Finally a Cookbook for the Digital Lifestyle...

My Cookbook offers a modern and innovative "new-school" way of finding and using recipes. People today h get their weather, music, news,and other daily information all instantly from their everyday electronic gadgets and devices. So, why not add recipes to that list? I aim to bring the old-fashioned joy of cooking from a cookbook into the lives of those who have fully adapted to the millennial lifestyle of today.

Tuesday, December 16, 2008

My Company's Business Buyer Behavior

Our company's business buyer behavior will consist primarily of paying for programmers, graphic artists, and designers as well as the software programs and other tools that they will need in order to develop and maintain the cookbook.



"Business buyer behavior refers to the buying behavior of the organizations that buy goods and services for use in the production of other products and services that are sod, rented, or supplied to others." (Kotler, Marketing: An Introduction, Ch. 5 pg. 150)
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