Finally a Cookbook for the Digital Lifestyle...

My Cookbook offers a modern and innovative "new-school" way of finding and using recipes. People today h get their weather, music, news,and other daily information all instantly from their everyday electronic gadgets and devices. So, why not add recipes to that list? I aim to bring the old-fashioned joy of cooking from a cookbook into the lives of those who have fully adapted to the millennial lifestyle of today.

Sunday, December 7, 2008

We Enjoy Rewarding Our Most Valuable Users

Earn rewards and accolades for contributing your most delicious recipes! Here's how:

Whenever you add a recipe to the to the Virtual Cookbook's database, users who see have the option to tell how much they like the recipe by giving it a rating. The users with the highest ratings are given virtual awards which distinguish them from other users as "power users" or "popular users" and are eligible to receive coupons for certain food stores and restaurants, products, and even cash for their efforts.




"To build customer relationships, companies can add structural ties as well as financial and social benefits. A business marketer might supply customers with special equipment or linkages that help manage their orders, payroll, or inventory." (Kotler, Marketing: An Introduction, Ch. 1 pg. 17)

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