Finally a Cookbook for the Digital Lifestyle...

My Cookbook offers a modern and innovative "new-school" way of finding and using recipes. People today h get their weather, music, news,and other daily information all instantly from their everyday electronic gadgets and devices. So, why not add recipes to that list? I aim to bring the old-fashioned joy of cooking from a cookbook into the lives of those who have fully adapted to the millennial lifestyle of today.

Sunday, December 7, 2008

The Four P's of Marketing as They Relate to My Cookbook

Product: The Cell Phone Cookbook

Price: Free; Ad-supported

Place: Downloadable application to be installed and used on various web-enabled elctronic devices such as cellular phones and PDAs

Promotion: An open-source, digital cookbook that will be instantly accessible my millions worldwide



"The major marketing mix tools are classified into four broad groups, called the four P's of marketing: prodeuct, price, place, and promotion." (Kotler, Marketing: An Introduction, Ch. 1 pg. 13)
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